Question 1

How do I add Shopify customers to a Mailchimp audience?

Accepted Answer

Use a Shopify node with the customer-created trigger or List Customers, then a Mailchimp Add or Update a List Member step. The upsert keys on email so repeat shoppers stay one subscriber.

Question 2

Can I track Shopify orders in Mailchimp?

Accepted Answer

Yes. Mailchimp has an e-commerce model: use Add a New Order to a Store, with the customer and line items, so Mailchimp can attribute revenue and power purchase-based segments and product retargeting.

Question 3

How do I segment buyers versus non-buyers?

Accepted Answer

When a Shopify order is paid, use the Mailchimp Add or Remove Tags operation to tag the subscriber as a customer. Campaigns can then target the buyer tag, or target subscribers without it for win-back.

Question 4

What credentials does each app need?

Accepted Answer

Shopify connects with an admin API access token from a custom app on your store, and Mailchimp uses an API key. Add each once on its node.

Connect Mailchimp and Shopify

Mailchimp + Shopify automations

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Mailchimp integration

Shopify integration

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Connect Mailchimp and Shopify in minutes