Reddit Brand Monitor with Hermes

Deciding whether a thread deserves a colleague's afternoon is a reading comprehension problem dressed up as monitoring. Hermes brings ordinary reading judgement, built on open models and holding real tools, which fits a sweep whose hardest moment is telling a genuine complaint from a competitor arguing in the replies without saying where they work.
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Free to start · guided setup · switch agents any time.

Live demo

Watch it work before it's live

Run a staged conversation — no account needed. The agent handles it for real while a simulated world answers its tool calls; nothing touches real accounts, and nothing is actually sent.

We moved 40 client sites off our old vendor in June, here is what actually broke

u/marek_kowalczykr/msp

Posted 90 minutes ago, now at 612 upvotes with a 0.94 upvote ratio and 208 comments, and it has reached the front page of r/all. The post names us as the replacement and calls our migration tooling rough but survivable. The top comment, from u/sara_devlin, says our support took nine days to answer a billing question. Two people ask whether we support SAML, and someone who works for a competitor has replied twice without saying where they work.

What you'll need

Set up in minutes

Using this template drops you into a guided setup. It asks exactly this, nothing else:

  1. Connect Reddit

    One sign-in. The agent acts through your account, scoped to what this template uses.

  2. Connect Slack

    One sign-in. The agent acts through your account, scoped to what this template uses.

  3. Watch terms

    The names, domains and competitor brands you want found, plus the subreddits your buyers actually post in. Write the misspellings too, since these strings are searched exactly as you type them.

  4. Ping policy

    Which threads are worth interrupting somebody for and which can wait for the end of day roundup: score thresholds, the subreddits that always matter, complaint threads, plus the Slack channel they land in.

  5. Runs on Hermes

    Preselected for this page — connect your Hermes account during setup, or switch to NoClick's built-in models with one click.

  6. Watch it handle a test run

    A staged conversation against a simulated world — then it’s live.

A considered pairing

Why Hermes for this agent

Reading the room, literally

Traction numbers say how far a thread travelled and the comments say what it means. Only the second of those needs a model with judgement.

Rules of the sub, checked

Some communities remove vendor comments on sight, and the message says so before it suggests replying. That check is what keeps a suggestion from becoming a mod removal.

Good to know

Before you fork

If it never posts, what is it actually for?

Timing. A Reddit thread does most of its traffic in the first few hours, and the value is a person deciding what to do while that window is still open, with the comments quoted and the subreddit's rules already checked. Every reply that eventually appears comes from somebody with a name and an account, which is the only version of brand presence on Reddit that does not become the screenshot.

Other editions

Run it with a different agent

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Make it yours

Put Reddit Brand Monitor to work on Hermes.

Free to start. Guided setup, a staged test run, and a workflow you can change at every step.