Social Listening Agent
Sweeps Reddit every hour for every mention of your brand, logs all of them to Airtable with sentiment and priority, and pings Slack only for the ones that need an answer today.
Reddit mentions usually get found days late, by accident, by whoever happened to be scrolling. This agent runs a sweep every hour against the exact terms you care about, logs everything it finds to Airtable with sentiment and priority, and only interrupts your team when a post genuinely needs a reply. Small social teams use this pattern to cover hundreds of posts a day and still only look at the ten or fifteen that matter.
## What people use it for
- **Answer complaints within the hour** - A frustrated user who posts at 2am is answered the same morning instead of three days later, because every sweep checks the threads where your users actually complain.
- **Catch buying questions early** - Threads asking which tool to pick get flagged the moment they appear, while the post is still on the front page and a reply still changes the outcome.
- **A searchable record of every mention** - Everything the sweep finds lands in Airtable with a link, sentiment, and priority. A quarter of mentions becomes a dataset you can actually chart instead of a folder of screenshots.
- **Watch competitors in the same pass** - Add competitor names to the watch list and every comparison thread and migration question gets logged next to your own mentions, at no extra effort.
## Before you fork
**What do I need connected before this runs?**
A Reddit account for search, a Slack workspace with the channel you want pings in, and an Airtable base with a table for mentions. Setup walks you through each connection, and the first Test Run shows you exactly what a sweep produces before you let it run live.
**Will it reply or post on Reddit?**
No. It only reads: search, subreddit posts, and comments. Its instructions say never to reply, comment, or vote, and it has no Reddit write tool wired in, so the worst case is a logged mention you did not need. Every reply is still a human decision.
**What does it cost to run every hour?**
One agent run per sweep, so 24 a day. Most are cheap because the agent reads a handful of results and sends nothing; the expensive ones are the busy hours where it reads full comment threads. If your volume is low, change the schedule to every three or six hours and nothing else needs to change.
