Mailchimp Campaign Digest

Almost everyone opens a campaign report on send day and never goes back to it, which is why a list that quietly stopped clicking takes a quarter to notice. This agent reads the campaigns that finished sending, holds each rate up against the last several sends to the same audience, and puts the top links, the unsubscribes and anything off the pattern into a single Slack message. No industry benchmarks, and no verdict on a send that is still going out.

What people use it for

• Judged against your own list - A 22 percent open is a disaster for one audience and a record for another. Every rate arrives beside the average of your own recent sends, so the comparison is one that actually applies to you.
• An unsubscribe run named - Four hundred people leaving after one email lands the next morning attached to the campaign that caused it, complaint count beside it, while there is still time to change what goes out next.
• The links that earned the clicks - Top destinations come with their counts, so whether anyone reaches the product page stops being a matter of opinion in the marketing meeting.
• Results without a Mailchimp seat - Committees, clients and founders read the numbers where they already talk. Nobody needs a login and nobody has to remember to check reports three days after a send.

Before you fork

What has to be connected first?

A Mailchimp account with report access for the audience you send from, plus the Slack channel the digest belongs in. Then you describe the digest itself: sections, how many campaigns and links each one carries, and who gets tagged when something looks wrong. The staged Test Runs build a complete digest before a real send is ever involved, so the format is settled first.

Are open rates still worth reading?

Not on their own, and this treats them that way. Since Apple started preloading images for Mail Privacy Protection users, opens read high and move for reasons that have nothing to do with your email. The agent reports what Mailchimp reports, compares it only to your own recent sends, and leans on clicks, unsubscribes and complaints when it calls something unusual.

Can it touch my campaigns or my audience?

No. The wired Mailchimp calls read reports, click detail and open detail, and nothing else. Sending, scheduling, pausing, duplicating and editing are all outside its reach, as is adding, tagging or removing anybody. One run each morning is a few report reads and a single Slack message, whether the list holds 800 people or 800,000.