Social Listening Agent with OpenClaw
Social listening usually lands on one marketing person who has no interest in owning a server to get it. OpenClaw is a straightforward open agent that runs hosted, so the whole thing amounts to a schedule, three connected accounts and a paragraph describing what deserves an interruption. It reads Reddit, writes to Airtable and Slack, and posts nowhere.
Watch it work before it's live
Run a staged conversation — no account needed. The agent handles it for real while a simulated world answers its tool calls; nothing touches real accounts, and nothing is actually sent.
Hourly sweep, Tuesday 09:00
The 09:00 tick fires and the last sweep ran an hour ago. Since then there are four new hits: a r/webdev thread where u/marek_dvorak recommends us in passing, two neutral pricing questions in r/SaaS, and a post in r/smallbusiness from u/naledi_mokoena asking whether anyone has migrated over from the competitor and how long it took.
Set up in minutes
Using this template drops you into a guided setup. It asks exactly this, nothing else:
Connect Reddit
One sign-in. The agent acts through your account, scoped to what this template uses.
Connect Slack
One sign-in. The agent acts through your account, scoped to what this template uses.
Connect Airtable
One sign-in. The agent acts through your account, scoped to what this template uses.
Brand terms
Every term worth watching, in your words: your product and company names, the misspellings people actually type, your domain, your founders' names, and the competitors you want compared against. The agent searches exactly these and treats everything else as noise.
Response policy
What earns an immediate Slack ping versus a quiet Airtable log, for example an unanswered complaint or someone asking which tool to buy pings, a neutral mention of your category does not. Say it the way you would tell a new teammate.
Runs on OpenClaw
Preselected for this page — connect your OpenClaw account during setup, or switch to NoClick's built-in models with one click.
Watch it handle a test run
A staged conversation against a simulated world — then it’s live.
Why OpenClaw for this agent
A schedule, not a service
The hourly tick comes from NoClick, so nothing needs to stay running on someone's machine for the 09:00 sweep to happen.
Simple job, plainly described
Your watch terms and ping policy are written the way you would explain them to a new teammate. A no-fuss harness follows that without the rules being restated as configuration.
Before you fork
Is the sandbox running and billing for the whole hour between sweeps?
No. The agent wakes for its sweep and the sandbox is reaped once it goes idle, so you pay for the minutes it is actually working rather than a permanently warm machine. That is what makes an hourly schedule reasonable to leave switched on.
Run it with a different agent
Put Social Listening Agent to work on OpenClaw
Free to start. Guided setup, a test run against staged conversations, and it's live.